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Social Media Marketing: American Eagle’s Skinny Skinny Jeans Touches Millennials
Thanks to Twitter and Facebook, brand engagement is at an all time high. Some brands have dormant accounts, rarely posting anything, while others have been able to turn their brands into personal,...
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Social Media Marketing: Chipotle’s Method to Their Faux Hack Madness
Last Sunday, Chipotle’s twitter account, known for having one of the most social, appeared to have fallen prey to the works of a hacker. @ChipotleTweets released a stream of tweets that appeared to be...
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Social Media and Franchises
Social media use has exploded in the past 10 years. For business, it has especially changed how we reach consumers. As social media constantly evolves, the world of franchising is still grappling with...
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